For gin, try award-winning Waterloo or newcomer Austin Reserve Gin. Smaller brands like Deep Eddy and Dripping Springs also make wildly popular products, including popular sweet tea versions. In local spirits, Tito's is the king of vodka. By now the city's craftier cocktail joints have realized that what they're really serving is hospitality, and that guiding patrons to their perfect drink is critical to the job. Like every other city these days we have our share of Edison bulb-adorned Negroni dens, but a craft cocktail in Austin doesn't mean paying $15 for a martini from an aloof bartender wearing vintage suspenders.